Increase Page Load Speed for SEO

Joy-Banks wrote on 3/18/2021, 6:21 PM

I have created a website for a client using Xara Designer Pro X. Their SEO Marketing team has some issues and needs answers to the questions below. I quote them...

"Page Load Speed Observations:

The initial page load is held up by render-blocking libraries of CSS and JavaScript. Is there a way for us to either combine these into a single call, defer them to not be render-blocking, or optimize them in any way?
Is there a way to leverage a more efficient caching policy to cache these assets for return users?
Leveraging sprites for iconography."

Thank you for your response that I can share.

Comments

johnebaker wrote on 3/19/2021, 7:42 AM

@Joy-Banks

Web Page Designer like many other website design programs does not create the site HTML until it is 'published', this reduces the control you have, other than manual editing* after the site is published, over the javascript and CSS encoding and attribute settings to control delivery to the viewer.

I suspect they are looking at Googles PageSpeed Insights analysis of the website - for more information see here and to test the site go here and for general information on fixing blocking see here

* manual editing is, IMO, not a viable option as you would have to do this every time the site is modified/published.

Depending on the site requirements eg user logins, online shop, frequency of change, marketing making changes/updating etc, using Web Designer may not be the best option.

HTH

John EB