Not sure if you will get a solution here with this software, if you head over and register to Talkgraphics here, you will find more experienced users who may be able to help you.
Using either text, or a jpg or png image, right click it and select Web properties
On the Link tab select the Link to file option and browse to the file
Apply and OK the dialog.
The file will be uploaded to the site when you Publish.
Note: - PDF is the standard format to use for documents, using other formats eg Word, is not recommended as they may depend on the viewer having the required software to open them.