@Marc-Goder maybe. I understand the benefits of a subscription model for a company. But it has to be at a price that consumers will spend. I'm sure "they" know the financials of perpetual vs subscription. And I am sure that they are aware of the elephant in the video editing software room, Davinci Resolve Free, or, at this moment, pay once, upgrade forever. That is the real competition.

The subscription model may work for pro users who are earning income from their work, but for most consumer users it's probably a total turn off.

@ericlnz

The subscription model may work for pro users who are earning income from their work, but for most consumer users it's probably a total turn off.

Agreed, though the cost of any subscription may actually be the ultimate deciding factor!

Jeff

The ONLY reason any company introduces a subscription system is to make more money. The only reason.

I had an Adobe AE sub for two yrs.

I used MMS to make my videos & VP18/19 as an fxs editor to work with plugins like Mocha Pro for masking (Witness protection - faces & number plates), VP18/19/20 were lets say a bit 'grumpy' with Mocha Pro & rendering could be a little slow. So I tried AE which was faster & more stable, I'd always known that if I stopped paying I'd loose access to the software but despite hating subs I thought that the £17pm was worth it seeing as I was making money from YT, but then when it came to renewing my subscription again i was very reluctant, too much money was going out of my bank account, I had to make a decision....

So I dropped my AE sub & upgraded my Mocha Pro plugin to Mocha Pro plugin+standalone, from the standalone version (Perpetual license) you can import a clip, do the masking & export the entire clip as a video file or just the B/W mask, these can then be imported into MMS/VP.

Then came the major VP21 (300) updates that improved pretty much everything, general editing, stability, rendering & therefore improved Mocha plugin support.

I don't regret in any way dropping my AE sub, VP22 works very well as did VP21 (300) & I have that forever. So now I have VP & Mocha Pro permanently on my PC, they work fast enough & stable enough for me to consider the idea of not having to upgrade again for a long time, that's not going to happen, VP is getting better with each update so I'll keep updating that, Mocha isn't cheap so I didn't upgrade this yr, as long as it keeps working in VP I'll be happy with the version I have.

I've upgraded MMS almost each yr simply because it's cheap, I think I paid something silly like £25 to go from 2024 to 2025, I do this partly out loyalty, I don't really want to lag behind with versions, also there's occasional unbeatable offers like the perpetual NB Total FX I got that works in VP. But I also upgrade partly out of curiousity, the upgrade from 24 to 25 gave me nothing I would say that would classed as an upgrade, the two versions may have behind the scenes changes but to me I saw no change, MMS24 worked just as well as MMS25, I could have quite happily stayed with 2024 & not felt like I was missing out on something. In fact since the installation of the infusion engine there's been little change with the basics of MMS, there's been a few AI additives & UI changes but that's about it. We've discussed this before.

So If MMS goes Sub only I won't be subscribing & MMS updates will cease for me, I hope VP doesn't also become sub only at the same time. Like I say I have VP22 which i can say I'm fairly happy with & can continue using for the foreseeable future, but hypothetically if subs came in & for whatever reason I have change editors I would seriously consider moving to editors like Resolve despite really disliking the UI & timeline etc..

@AAProds wrote:

The ONLY reason any company introduces a subscription system is to make more money. The only reason.

A steady stream of income for sure. Programmers have to be paid. Or, have another source of financial income that will continue to pay for expenses and improvements in the software.

Us "old timers" who actually had software on floppies/CD's/DVD's are used to perpetual. You never have to pay anything going forward if you didn't want to and still could edit. Today, subscription is slowly becoming the "norm" for software. Look around at all the subscription software that is out there. Storyblocks, Artlist, Adobe, etc.

@Gid I have to agree with you on the advances Vegas has been making. I've looked at MMS2025 to see what specific changes have been made to it. Like you, I didn't see anything 'earth shattering'. Bug fixes? I would guess so. As for Vegas going subscription, I'd have to cross that bridge when I get to it. I really like editing in the software, but since this is now a "hobby" for me, I have to consider the cost overall. Right now, the cost of subscription is less than $100 per year. I figure out the cost monthly and certainly can handle that. VPX is even less, and MMS Suite is like $4 a month.

In the end, I still have my perpetual software that more than meet my needs. If there is something I "must have" (usually, it's just a 'want'), at this moment, I can afford it.

This is a lot of discussion about something that, I can say, is pretty wild speculation right now. Erento's other product offerings are quite different from Magix and the management is quite aware of this. I cannot promise anything (as the listed business benefits of a subscription only model are indeed valid) but as of right now, the sales model of multiple licensing options for Magix products is unlikely to change in the immediate future...and a big reason for that is the customer backlash if we were to change. We are looking to add new customers, not alienate our current ones.

@Reyfox 

the cost of subscription is less than $100 per year. I figure out the cost monthly and certainly can handle that. VPX is even less, and MMS Suite is like $4 a month.

That's what I thought when I had the AE sub, for me making YT money that easily covered the £4-ish pw it seemed worth it, I can put 2 videos up each wk & get lets say £60+ from those two & a very small amount of £s from later views, earnings & views drop off dramatically after the first few days after uploading, that's why these influencers/vlogers etc. are continuously pumping out videos.

But I think I'm a bit old school, maybe I feel like I'm a bit backed up against a wall or into a corner & don't like the feeling I've no choice, if I stop paying however much it is I loose the software, there's no choice in the matter & really someone else is in control, maybe it's like the old thinking 'rental is dead money', you pay for yrs but if you stop you loose everything...

I don't know, I think perpetual will drift or is already drifting away & subscriptions will become the norm, future generations will accept it as that is the way it is but as ericnz says it's 'a total turn off' for me.

@MagixDerek Thanks for the comment. For me this is just a general conversation between members sharing their thoughts & feelings towards the subscription subject. Yes it's speculation but as you say 'I cannot promise anything' therefore it's warranted speculation. Like I say it's just a discussion & I'm sure you/Magix appreciate all & any feedback.

@Gid we (including @ericlnz) are showing our age! Yes, to own is always better than to rent. But then I do know some people who can afford to rent, and can not pay the perpetual price at all at one time. But a steady stream of money coming in is important also. I, like you, don't like being backed into a corner... "pay or else...". It rubs me the wrong way. But, if there are a constant stream of improvements, fixes, etc., then, I can sort of see the way of subscription. But yeah, I too don't want to feel like I am being held "hostage".

@MagixDerek thanks for your comment. Yeah, we all love at one point or another, a good conspiracy theory. I have a friend who lives in South Africa. He personally can not afford to buy outright, a perpetual license for Vegas Pro, but he can afford to pay for the subscription.

 

Wenn Erento GmbH mit Magix das gleiche plant, wie mit ihren anderen Geschäfts Feldern, dann gibt es demnächst nur noch Abo Modelle.

So wie bei Adobe.

Wahrscheinlich kriegt man dann nur noch verschiedene Programme im Paket.

So etwas wie Music Maker mit Video Pro X und anderen Kombinationen.

Ich weiß nicht genau, auf welche anderen Geschäftsfelder das hier bezogen ist. Bisher gibt es natürlich noch keine erkennbaren Absichten, dass man die bekannten Preispläne der Produkte ändert. Im Moment sind das lediglich Spekulationen - auch wenn man natürlich nicht weiß, nicht wissen kann, was die Zukunft bringen wird.

Google translation:
I don't know exactly which other business areas this refers to. So far, of course, there are no apparent intentions to change the known price plans of the products. At the moment it's just speculation - although of course we don't know or can't know what the future will bring.

I guess time will tell....

Further UPDATE on Magix. Nothing definitive (at least to my tiny understanding) is mentioned about what products will move forward.

The video link was like "marketspeak" to me. Maybe I missed something, which is entirely possible.

@Reyfox For this year they will keep all programs in the portfolio, to keep all target audiences. But it's likely that for some apps they will reduce the number of updates, but they didn't name anything specific. But it sounds like, they prefer to concentrate on the more expensive programs.

They reduced the workforce from about 200 to 125(!), but they said they mostly reduced staff in marketing and management, only some in development. It looks like Magix had somewhat ancient internal processes without much automation that where only overhauled in the last year to make them more efficient.

Revenue was stable compared to the year before, so they now have a baseline they want to hold. But they said, prices were reduced a lot in the last year to improve revenue but they don't want to go any lower, because they don't want to be seen as bargain bin software company.

Vegas is definitely the most successful software they have in the portfolio and they will concentrate on that. They think Vegas marketing currently isn't ideal and they can improve it to increase the userbase. They think it's possible that new Vegas users can offset sinking user numbers for other products.

To me, it sounded like they will currently concentrate on marketing, which is what they're most proficient in, because of all their other online platforms. It sounded like they were not convinced by the previous marketing efforts. They will try to improve sales through that. If this fails, they probably need to remove software from the app portfolio that doesn't carry itself.

So, in the worst case scenario, in some years, you only have Vegas left. They didn't talk about audio at all, of course they were interviewed by an magazine specialized in video, so that makes sense.

@SP.

There has already been changes to the main Magix website but my main gripe on the audio side of things has been and will always be the following statement and state of play on the following

Can I use loops and samples from a Loops Unlimited subscription for commercial purposes?

All loops and samples downloaded as part of an ongoing subscription may be used for non-commercial purposes free of charge. Commercial licenses can additionally be purchased in the MUSIC MAKER Store or on Producer Planet, our online store for audio and video content. Learn more about our commercial licenses at producerplanet.com

When there are plenty of sample libraries out there without that very important restriction and to be frank, IMHO better quality samples. For me personally that is an unnecessary additional cost. I would rather they sold the packs at a slightly higher cost without that infringement but with the additional clauses normally applied for such use. In that sense I feel they are behind the times when there are plenty of other daws out there without those restrictions.

[Edit]

On the plus side, terms and conditions of contracts now seem much more open and clear although some of the advertising still seems a little misleading if one doesn't fully read all the subsections such as the clause I point out above that sort of negates the vast library of sounds on offer that at first glance looks very impressive.

Ray.
 

@CubeAce They already reduced loop the prices massively. Five years ago there was a sale every two-three months. Before that, on the old Catooh website, there weren't many sales I can remember. Now it's basically on sale perpetually usually between 30-70%. Changing every week or two weeks.

The last time it was cheaper was before they introduced a separate commercial license. I think this was in 2009.