. . . . am failing to activate my magix music maker premium 2013 . . . .
Please be aware that if you have just purchased the software it is an old version that is no longer supported.
If the software is pre-owned, then you would have to contact the previous owner to de-register the product and give you the serial number.
If the software has been purchased as an 'unboxed' box version then the serial number should be either on the disc jacket.
If you are re-installing the software, it was previously registered, and have lost the serial number then your serial number is available on the magix.com website:
Login, with the email address and password you registered the software, using the My Account
icon and select My products this will take you to your registered products where you will find your serial number and a link for the download if you need it.